Apr 19, 2023
Apr 19, 2023
Mar 28, 2023
There is no single and easy way of understanding your customers’ perception of value. In this article I use the concept of traditional value equations as an approach to find out how the trade-off between perceived customer digital experiential value and supplier value works and how an organization can optimize for a win-win situation.
I will dive into the different equations of customer value and will posit that a small change in sacrifice will have substantial leverage on perceived Digital Experiential Value.
In this article, I will explore the concept of digital experiential value further in detail and discuss why it is important for organizations to understand their customers in order to form strong value propositions, before the purchase, and when customers are using the product or service.
Delivering Digital Customer Experience invariably raise questions about business economics, priorities, and how to invest in it. Without a quantified link to value such efforts often can’t show clear gains and as such clear foundation to create momentum in your organisation. Read this article to understand how I combine different classifications of Customer and Business Value and put them in the context of Digital Customer Experiences
Mar 7, 2023
Feb 21, 2023
Feb 7, 2023
Jan 28, 2023
Customer Experience is a relatively new concept, in both theory and practice, which has gained larger attention in the recent past, particularly in the last three decades. In this article I conclude on the previous three articles on the different assertions I made on the impact of Digital Customer Experience on Business Economics.
In this article, I argue that the impact of Digital Customer Experience has a significant cushioning effect on demand when the sector is at risk. When a sector or industry is at growth, the effect is positive but less significant compared to when a sector is at risk
In this article I will further elaborate on Digital Customer Experience elasticity in the context of elastic and inelastic products and services. Before you continue, I highly recommend revisiting this article first.
The field of business economics provides an interesting analogy: that of elasticity. Whatever your product, there's no single price point that will make all customers buy even though none would have paid a higher price.
I argue that the impact of Digital Customer Experiences on demand is a mathematical function
Nov 11, 2022
For over thousand years we use our language to communicate, negotiate, buy products and socialise. Although it seems that our screens are the way how we communicate nowadays. We see constant innovation which is connected to language.